Friday, February 7, 2014

Glassons // edt.

Ella and Kelvin.

I am pretty much obsessed with the new edt. #2 collection from Glassons. Sharks, Dinosaurs, matching pajama-esque pieces... HELLO this stuff was pretty much made for me!
Even the launch was awesome, they served fish and chips and shark lollies. Noms.

Some more info on the range and pictures from the launch after the jump...

After the huge success of the launch of Glassons new boutique sub-brand edt. Glassons are excited to announce the arrival of the second edt. collection! 

Journey to a nostalgic time where summer holidays seemed endless and filled with imagination and adventure.  Where coloured stickers were valid currency to exchange between pals and secrets were passed through handwritten letters tucked in confetti filled envelopes.  Prime real estate was a wooden tree house, dinosaur attacks were a potential danger as were great white shark encounters at the local school swimming pool...

Presenting the anticipated follow-up collection to Glassons' boutique brand edt. edt. #2 aims to bring a sense of lightheartedness, surprise and mischief while keeping premium quality paramount, stock numbers limited and prices competitive. 

edt. #2 features lazy Sunday essentials such as the three-piece pinstriped pajama set, soft printed matching tomboy suit, and easy throw on 'sticker' dino cotton t-shirt dress. 

Eclectically ranging from girly, tomboy, grown-up and in-between, the collection contains elements of playful juxtaposition such as chunky metal buckles against delicate fabric for intentional toughness or sneaky dinosaurs invading an ocean of sea creatures. 

Other stand-out pieces include the impeccable jacquard 'little black dress', beautifully draped soft trench coat and our 100% silk t-shirts are making a comeback as staple basics - the perfect pieces to extend your summer adventures and weave into your transeasonal wardrobe. All print and embroidery artwork has been designed inhouse and is exclusive to edt. ensuring authenticity with every piece. 

We are sure you will enjoy taking this trip down memory lane with us and treasure your pieces for years to come. 

Glassons edt. is available online at today and from selected Glassons stores: Newmarket, Queen Street, Lambton Quay, Dunedin, Queenstown & Riccarton.

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