Thursday, October 2, 2014

Assembly Label

Photos // James K Lowe

Assembly is one of my favourite new labels by a couple of Aussie guys Damien Horan and Dan Oliver. They started out in 2011 just making stuff for the guys but have decided to give womenswear a go this season dropping in stores this week!

The brand kind of encapsulates that perfect lifestyle of surfing, travel, adventure and classic simplistic design. Their Tumblr is full of interviews with people about their travels and beautiful images of seascapes and landscapes. 
The clothes are super classic, simple cuts all super wearable and versatile. The womenswear range includes the perfect shirt and drawstring shorts (pictured above) in a range of beautiful plain and patterned fabrics.
There are also a ton of other great simple pieces in the range including tees, dresses and jeans and pants. 
I photographed some of my favourite pieces with James at my house and down at down at the bay (see below).

Just simple, beautiful, staple, affordable stuff every guy/girl needs in their wardrobe.

NZ Stockists here.


1 comment:

  1. Those are all such lovely pieces, the shirt and drawstring set in the first shot is gorgeous! Beautiful pictures, I always love that fresh light in James K Lowe's photos.